When Typhoon Haiyan hit in late 2013, I saw a brand named ‘Flipcore’ were selling t-shirts to help the cause – I had to get one to support the relief efforts and because they were designed very nicely! It was not until competing for Miss Philippines UK that I was able to meet Jonny who runs Flipcore. Now, through crowdsourcing on Kickstarter, he is following his dreams of making Flipcore bigger and better than ever.
Could you introduce yourself, where are you from and what are you doing at the moment?
I go by the name of Jxhnny Esta, but my friends know me as Cras. I am based in London and I am an Entrepreneur, currently working on a project for my brand, Flipcore.
What is Flipcore all about? When did you start it and what makes it important to you or different from other brands?
The name Flipcore originated from the term “Filipino to the core”, which spoke for every person proud of their heritage. I started this brand in 2007, when I got inspired to create something that portrayed the culture. As an artist I knew that seeing my artwork being worn by people was a special feeling. It was not until later in 2009 I came up with the name and established the name. Flipcore has now developed into a Lifestyle brand, which represents a movement to inspire people in achieving their goals and staying true to the heart. Unlike other companies, Flipcore is not just a clothing line with a logo, but it is a part of our daily lives.
What has been your favourite/most memorable project that you have worked on at Flipcore?
Hmm, I have quite a few favourites. Back in November 2013, we launched a fundraiser for the Typhoon Haiyan victims in the Philippines, which really meant a lot to me. It was the only way I could think of to get funding from a crowd and donate back home. Like most people, I wasn’t in the position to donate but I did everything I could to make sure I made a difference. With the help of many supporters, we were able to raise some money by selling fundraiser shirts.
This project “A PESO X A DREAM” is the currently the biggest project I’ve done as it is real personal to me. It is the first time I am sacrificing everything I have into the brand and releasing a full complete collection (I have never put out more than one clothing design at a time). I recently visited the motherland, and during my stay, it made me learn a lot about myself and my life. Just like some people, I feel lost at times. I just can’t stick to one thing, like I am still trying to figure out what to do with my life. I’ve been through so much struggle in the past, and one day, God spoke to me. I realized I needed to make a change, because life is too short, and nobody wants to live with regret. If I didn’t have this project, this brand, I wouldn’t know what I’d be doing right now. This is my passion, this is what I love to do. I’m going for my dreams and trying to be the man God wants me to be.
What gave you the inspiration for the “A Peso X A Dream” project? And what is the meaning behind the name?
“A Peso X A Dream” basically represents anybody who ever started from the bottom. It speaks for every person who understands what it’s like to go through pain & struggle. Whether you come from a broken home, living without a job, living with addiction, money problems or even poverty. Throughout it all, you just want to change all that. I know this doesn’t relate to everybody, but it does for me. I don’t want to go into too much detail, but just know that I am not proud of my past as it left me facing lot of problems, spiritually and financially. I don’t really have much right now, but this dream. A dream that I believe will turn my life around and inspire people in the process if I really work hard for it. We all want to be happy, and we know that success brings happiness. I believe anyone can be successful, you just gotta be passionate about what you love to do.
And what makes you proud to be a Filipino?
I’m proud to be Filipino because lumpia… Hahaha! Seriously… besides the corruption and poverty, you can’t take away the fact that The Philippines is one of the happiest countries in the world. Oh, and the hospitality! I’ve learned that even with no money, Filipinos know how to be happy. We often laugh during difficult situations, bringing light into the darkness. Like even if we are struck by typhoons, we don’t stop trying and we can still put the smiles on our faces which makes us stronger through the trials and tribulations. That’s the true Filipino spirit. Dreams don’t easily come true for everyone in The Philippines, but the Filipino is one of the happiest, creative, passionate and hard working people you can ever meet. That’s what makes me proud.
His Kickstarter is live and there are some amazing rewards up for grabs. Jonny has also made a documentary that is on the Kickstarter page (we did a photoshoot together in Manila so try and spot me in the film!) I would personally recommend any of the t-shirts because they are amazing quality (the t-shirt I bought in 2013 is still in good condition after a million washes!) and their grey sweatshirt is going on my Christmas list. Any pledge would mean so much and I can not wait to see what is next for Flipcore!
M a b u h a y 